What People Say About Them

John Whisler
Co-Owner, Kitchen Kaboodle

Have anybody you want call me. We know that the work you did for us was fabulous. 

In fact, without your help, our five stores would not have survived.  We wouldn't be here today if you two hadn't come up with a unique strategic plan for us during the recession.

J. Jeffrey Meder
Consultant to Ownership, El Machetazo, Panama

I have worked with the Outcalt/Johnson team spanning over twenty years as CEO of two different businesses. Their understanding of the retail industry in all of its forms and their strategic thinking coupled with their personable style and approach resulted in dramatic improvements to our bottom lines. I would not hesitate to recommend them or rehire them again.

John Flanner
Past Owner, Flanner's Home Entertainment

As a business owner, I have worked with Dick Outcalt and Pat Johnson on a number of high level projects. The team of  Outcalt/Johnson has a deep understanding of what is important for success in retail. 

They are strategic thinkers and creative problem solvers. They have developed a number of unique tools that allow any retail owner/manager to better understand and manage their business. 

I don't know of anyone else with a stronger committment to, and understanding of, the world of retailing.

ANgus Lyon
Business Development Manager, Strategic Alliances
Microsoft

Dick and Pat not only have an immense depth of retail knowledge but are also deeply committed to successful partnering which makes them a pleasure to work with.

Kerry Moyer
Senior Director; Consumer Electronics Association

I have been working with the co-founders of The Retail Owners Institute, Pat Johnson and Dick Outcalt, for more than four years. I chose them based on their reputations in the retail sector. Both Pat and Dick are recognized retail experts. They are my "go to people" for retail management and retail financial management services and advice. I couldn't ask to deal with two better people. They make it easy, which is why I keep coming back to them year after year. They not only understand retail, they get consumer electronics retailing; which is important to the retailer members of our association. 

 The Retail Owners Institute provides our members with "special access" privileges to resources on its website. Pat and Dick deliver several webcasts a year to our members on topics important to the success and viability of retailers, especially independent retailers. They also provide consulting services. This year they applied their expertise to developing a series of calculators that allow retailers to do financial projecting easily and inexpensively. I've used these calculators and they're great! I applaud them for the work they've done to make retailers better business owners and highly recommend Pat and Dick and The ROI.

M. SHaron Baker
Freelance Journalist & Corporate Writer

Pat Johnson and Dick Outcalt are two of the best retail strategists in the world. 

As a journalist and writer, I turned to them for their spot-on trend analysis and retail outlooks for years. I could always count on Pat and Dick to provide deep analysis of who was doing what, where and why. 

Pat and Dick are exceptional speakers and regularly travel the country and can address topics from where and how to site your next retail store to how to financially structure your company for growth. 

Their 20+ years of assisting retailers' turnaround their businesses may be more needed today than ever before. In just a few words, they are simply remarkable.

George Whalin
President & CEO, Retail Management Consultants

Dick Outcalt and Pat Johnson are the most capable people I know when it comes to helping independent retailers effectively manage their businesses. Rather than offer theoretical solutions, Dick and Pat help retailers understand and improve the most important financial aspects of the retail business.