(Very!) Live Workshop/Training Presentations
Team Speaking • Lively • Customized • Humorous • Frank • Practical
Useful • Timely • Motivating

Pat Johnson's and Dick Outcalt's engaging and empowering how-to presentations about the business of retail are informative, fun(!), and retailer-friendly.

Pat and Dick speak only as a team (and yes, they occasionally interrupt one another.)  They use no lecterns, no notes, three large 4'x6' whiteboards, and, get this, no PowerPoints! Their promise is that "Everyone will 'get it'!"  And they have delivered on that promise to more than 10,000 retailers. 

What Sponsors Say

"Thanks for your great presentation last week during NSRA's 100th Anniversary Conference at the downtown Marriott in Washington, D.C. 


"Everyone in the audience appreciated your insights. I am sure that many of them benefitted from the ideas you proposed."
--Chuck Schuyler, President
  National Shoe Retailers Association

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"Oh my gosh – the class is all raving about the education you provided on Retail Finance.  The "WOW" factor has been achieved!!!! 

"You’ve got to feel great – certainly I do. More importantly, the class loved it!"
-- Sandi Grove, Retail Training Manager
    Hallmark Cards, Inc

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"Your presentation, 'The BIG Picture: How Retailers Must Think Today' was well received with the attendees giving you top marks. 

"We received very positive comments such as 'Prep + delivery + presentation = excellent information' and 'It was amazing & understandable and I look forward to application.'

"You received some of the highest ratings of all those who attended sessions."
-- Mary Ann Hunt, Executive Director
   Natural Products Association - Northwest   

What Attendees Say

"You really covered a perfect range of interesting topics and interaction with the other participants was most helpful and informative."
--Brian L., President

"Very informative presentation. Thank you. I enjoyed your perspective and have changed the way I look at my financial statements forever!"
--Michael P., President

"I truly enjoyed meeting you both. I believe that this was time well spent. Thank you for a great meeting with some good new info and some even better refreshers."
--Ric J., CEO

"Thanks to you both for providing very useful information and a forum to share thoughts and ideas."
--Tim B., District Manager

"Thank you for the excellent workshop the other day. I was very impressed with your presentation and the resources you provide."
--Alan S., V.P., Business Development
Sample Content Topics
  • The Future of Retailing...Don't Be MYTH-LED!
  • Cash Flow: The Bottom Bottom Line
  • G.M.R.O.I. - #1 Productivity Tool
  • Open-to-Buy – It’s a FOUR-Part Formula
  • Inventory Turnover – Focus Everyone On It
  • 12-Second Ratios – An Owner’s Dashboard
  • De-Coding Your Financial Statements
  • Every Retailer Has Three Levels of Issues
  • The Four (Only) Ways to Grow
  • Control Inventory…or Close Down
  • Profit: If It’s Not Cash, What Is It?
  • Owner’s Dilemma: Fund Family, or Store?
Sample Workshop Titles
  • "Retailer's Nine Step Turnaround Guide"
  • “Am I Running This Business…Or Is It Running Me?!”
  • “Turn On Your Financial Headlights”
  • “Strategic Retailing: It’s Now or Never!”
  • “The BIG Picture: How Retailers Must Think Today”
  • “How Do I Get Cash Out of My Business?”
  • “Inventory Control: How In the World Do I Do That?”
  • “The Greatest Opportunity in Retailing: Growing the Expertise of Owners

"No Surprises" Fee 

Onsite Workshops/Breakout Sessions
(60/75/90 minutes)

Outcalt & Johnson's speaking fees are All-Inclusive. Sponsors have no surprises.  
The flat fee for 60 to 90 minute presentations covers Speaking Honorarium + all travel, meals, and lodging expenses for both presenters.  Special pricing options are available for quantity packages.

Contact Dick Outcalt for details. 206.623.3974, or use the Contact Us form.