Outcalt & Johnson: Retail Strategists, LLC
  • Home
  • Perspectives (Blog)
  • Thought Leaders
    • Retailers Hold the High Cards Now
    • Coming Soon: Impending Blight
    • Amazon's Relentless Disruptiveness
    • 3 Levels of Retail Accountability
    • 9 Steps to a Retail Growth Plan
    • Turnaround Case Study
    • Follow on Twitter
  • Innovative Team
  • When to Call Them
  • What They Do, and How
    • Strategic Retailing
    • Sell My Store, Please!
    • Retail Turnaround Experts
  • Projects by Client Type, Size, Location, etc
    • Crisis/Turnaround
    • Assessments/Action Plans
    • Owner Issues/Organizational Development
    • Growth Management/Target Marketing & Merchandising
    • Financial/Restructuring
  • Links to Recent Clients
  • About
    • Bios/Credentials >
      • What People Say About Them
    • Co-Founders, The Retail Owners Institute®
    • Retail STRATA:G® Online Resources
    • Get to Know Them: Online Webinars
    • Retail Speakers
    • Custom Webinars
  • Contact

Finding Inspiration – On the Kids' Menu??

9/26/2022

 
Picture
We recently learned of a restaurant with a kids menu which is quite unusual.

Of course, having a kids menu is not unique. But here's what IS unusual about this one.
  • When kids are asked "What would you like to eat?", often their answers can range from "I don't know" to "I don't care." 
But at this restaurant, here is what each all-too-familiar answer brings to the table:
  • "I don't know" = baked ziti
  • "I don't care" = chicken tenders and fries
  • "I'm not hungry" = baked cheese ravioli
  • "I don't want that" = lasagna
  • "I'm tired" = choice of pasta, choice of sauce
  • "NOOOOOOOOO!" = ham and cheese pita with fries
  • "Fine!!!" = personal pizza

This "Menu Per Bambini" speaks volumes, doesn't it? 
It says to its customers, the parents, "We get it!" 

What a powerful connection with the customer. And a wonderful differentiation from other family restaurants. Not to mention a great word-of-mouth opportunity for attracting even more families. 

(In fact, couldn't they have a similar menu for Millennials? Or for weary business travelers? Or any number of folks suffering decision fatigue?)

Most of all, we see it as a real inspiration. 
  • People prefer stores that are upbeat
  • stores that provide solutions
  • stores that make the experience worthwhile, even fun.

​So, how might you and your stores be able to make this same kind of 
"We get it!" connection with your customers? 

It's time to unleash your store's personality. Let your likability come out. 
 
©Copyright, Outcalt & Johnson: Retail Strategists, LLC and The Retail Owners Institute®

Comments are closed.

    Tips, Tactics & Insights  from Retail Strategists

    All
    Culture
    Financial Strength
    General
    Inventory Management
    Leadership
    Owner's Responsibilities
    Pandemic
    Perspective
    Retail Growth
    Retail Projections
    Strategic Opportunities
    The Economy

Services
Perspectives
Thought Leaders
Contact

About
Outcalt & Johnson: Retail Strategists, LLC • A Consulting Team for the Retail Industry