The savvy retailers know that now is the time to be putting the finishing touches on – wait for it – being ready for December 26!
Yes, this unique time period between December 26 and New Year's Day is a tremendous make-or-break opportunity. Indeed, many retailers find they net more from this time than any earlier stretch of 6-10 days!
Why? Three main reasons.
First, the many opportunities to reduce expenses "back to normal". Less advertising cost. Less staff. Fewer hours.
Yes, this unique time period between December 26 and New Year's Day is a tremendous make-or-break opportunity. Indeed, many retailers find they net more from this time than any earlier stretch of 6-10 days!
Why? Three main reasons.
First, the many opportunities to reduce expenses "back to normal". Less advertising cost. Less staff. Fewer hours.