We hear it over and over. "Good business citizenship" matters to shoppers.Especially for retailers, who are quasi-public figures in their communities. (AND in a goldfish bowl.)
Customers vote with their feet, their wallets, and their hearts, and increasingly choose those retailers who "do the right thing", whether it's how they source product, hire and pay employees, reduce environmental impacts, etc.
There are things that independent retailers do day in and day out, without perhaps even realizing how special they are!
Most retailers we know are "aw shucks" type people. It's charming, but, especially in today's world, your leadership can be a competitive edge! So, why keep it a secret?
Many of you are using social media to promote sales events, new product arrivals, etc. Why stop there?
Social media – and your website – is the perfect place to share examples of the values that drive your business. And face it; those values may be too scarce today. They need to be featured!