Outcalt & Johnson: Retail Strategists, LLC
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Plenty of people tell executives what they want to hear. 

Who tells you what you
need to hear?


Pat Johnson and Dick Outcalt, the principals of OJRS, recognize that, frankly, ideas are easy and abundant, especially regarding what management and ownership should do. 

Outcalt & Johnson's specialty is to apply their experience, judgment and objectivity to help retailers sort out and prioritize all those ideas and opinions, and determine what they will do, and why and how, in order to achieve their goals.


All work is done only by the principals, who work only as a team, only with decision-makers.

When Emergencies Occur
  • Cash Crisis
  • Pending bankruptcy
  • No foreseeable end to losses
  • Which units to close (and why)
  • Failure of transition in top management
For Objective Assessments
  • Current direction is failing
  • Growth exceeds financing capability
  • Merger/Acquisition is being contemplated
  • Lenders or equity partners are uncomfortable
  • Site selection: Which to pursue (or avoid), and why
When a Survival Strategy Is Demanded
  • Market moving away
  • Current plan is failing
  • Competitive edge has eroded
  • Growth management issues: Where to grow? When? Why?
  • Disagreement exists among senior management
  • Roll-out strategy: where are the profitable customers?
When Experience and Judgment Are Essential
  • Over 30 years each consulting to senior management
  • Knowledgeable, decisive - yet considerate - professionals
  • Each is a Certified Management Consultant (CMC), the highest accreditation  worldwide in consulting
  • All work performed only by the principals, who work only as a team
Have questions? Let's talk. 
We are happy to discuss your retail situation, whatever and wherever it is. 
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Outcalt & Johnson: Retail Strategists, LLC • A Consulting Team for the Retail Industry