The constant challenge for retailers is to anticipate what their customers really want. And this year, there seem to be plenty of choices available.
It is all part of the on-going challenge of retail; the art and craft of being a merchant.
Then there are the customers who are reacting to the constant drumbeat of news about supply chain issues, merchandise shortages, and looming price increases by starting their shopping early. Adding to this stampede, some major chains were launching their Black Friday specials before Halloween!
- A "frictionless" checkout procedure?
- One hour delivery?
- Buy Now, Pay Later?
- "This particular item in this particular color and size. Right now!?"
- Etcetera
It is all part of the on-going challenge of retail; the art and craft of being a merchant.
Then there are the customers who are reacting to the constant drumbeat of news about supply chain issues, merchandise shortages, and looming price increases by starting their shopping early. Adding to this stampede, some major chains were launching their Black Friday specials before Halloween!