Every day, there are all too many headlines of things outside our control.
The drumbeat of news about these events is relentless. And wearing.
While retailers are notably resiliant and optimistic, there IS a limit to how much uncertainty one can continue to take.
Then we discovered that there is a name for all this: VUCA.
- The war in Ukraine.
- The global energy crisis.
- Inflation.
- Rising interest rates.
- The falling stock market.
- Wildfires.
- Droughts.
- Supply chain disruptions.
- Rising costs.
- Crime rates.
- Social injustices.
- The latest coronavirus variant.
- And...And...And...
The drumbeat of news about these events is relentless. And wearing.
While retailers are notably resiliant and optimistic, there IS a limit to how much uncertainty one can continue to take.
Then we discovered that there is a name for all this: VUCA.