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Advice for Retailers: Be a Bumper Car?!

12/21/2020

 
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As we reflect on this year and the multiple and still-ongoing effects of the pandemic, we are inspired once again by the resilience and perseverance of independent retailers. 

Then we saw a comment – true, from an expected source – about dealing with adversity that seems particularly relevant to retailers. 
Remember Cher, the entertainer? (And conservationist and philanthropist.) In a recent interview, she was asked by Christine Amanpour about how she dealt with adversity and setbacks (like bankruptcy) throughout her career.
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  • Cher's response: "I always thought of myself as a bumper car. I thought if I hit the wall, well, I would just bounce off and head a new direction."

Isn't that the perfect example of 
surviving as a retailer?

Be a bumper car! When adversity strikes, bounce off and find a new direction. And then keep at it. 

And one more thing retailers can identify with: how many "Farewell Tours" has Cher had so far? If you've said "Farewell" to something, even your store, get cracking on your next idea. 

Especially in 2020-21, we all can benefit by taking Cher's advice. Be a bumper car!

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Outcalt & Johnson: Retail Strategists, LLC • A Consulting Team for the Retail Industry