Outcalt & Johnson: Retail Strategists, LLC
  • Home
  • Perspectives
  • Innovative Team
  • When to Call Them
  • What They Do, and How
    • Strategic Retailing
    • Sell My Store, Please!
    • Retail Turnaround Experts
  • Projects by Client Type, Size, Location, etc
    • Crisis/Turnaround
    • Assessments/Action Plans
    • Owner Issues/Organizational Development
    • Growth Management/Target Marketing & Merchandising
    • Financial/Restructuring
  • Links to Recent Clients
  • Thought Leaders
    • Retailers Hold the High Cards Now
    • Coming Soon: Impending Blight
    • Amazon's Relentless Disruptiveness
    • 3 Levels of Retail Accountability
    • 9 Steps to a Retail Growth Plan
    • Turnaround Case Study
    • Follow on Twitter
  • About
    • Bios/Credentials >
      • What People Say About Them
    • Co-Founders, The Retail Owners Institute®
    • Retail STRATA:G® Online Resources
    • Get to Know Them: Online Webinars
    • Retail Speakers
    • Custom Webinars
  • Contact

Where's the Money Gone? Nowhere!

9/14/2020

 
Picture
Many Americans who can afford to save money – thanks to reduced spending on eating out, vacations, and consumer goods – are playing it safe and hoarding their cash, according to recent research by Gallup/Franklin Templeton.* 

And those who currently are saving at least a little money largely plan to keep saving rather than spending in the near term.
“There’s a lot of uncertainty,” said Grant Buckles, senior research consultant who worked on the study. “For the time being, I think people want to make sure that they have money for necessities.”

This dampened discretionary spending is not exactly a news flash for most retailers, is it?

However, we think there is an important aspect not be overlooked: 
  • The shoppers are by and large behaving like grown ups!

Refreshing, isn't it? Reassuring even.

​This IS an appropriate time to just be keeping your options open.


Indeed, these shoppers likely are looking ahead to Holiday, when they will be willing to spend on others. 

Meanwhile, the Gallup/Franklin Templeton folks conclude "a majority of Americans plan to moderate their overall spending." 

Inventory buyers would be well advised to do the same!

----
* Paul Berg and Megan Brenan, Americans Favor Saving Over Spending. Gallup News, September 9, 2020.
©Copyright, Outcalt & Johnson: Retail Strategists, LLC and The Retail Owners Institute®

Comments are closed.

    Pandemic Perspectives & More from Retail STRATEGISTS

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020

Services
Thought Leaders
Contact

About
Outcalt & Johnson: Retail Strategists, LLC • A Consulting Team for the Retail Industry