Covid-19 lockdown restrictions are being eased. More people are becoming vaccinated. Upbeat economic news is reported. Unemployment figures are improving. Restaurants are preparing for diners to return. And of course, given that we are now starting to compare sales results to the meltdowns of 2020, dramatic percentage growth is being reported and forecast for the balance of the year.
These positive and optimistic news reports all are very welcome. Retailers are eager to see customers return.
But what should retailers expect? To brace yourself for the myriad changes.