OUTCALT & JOHNSON: RETAIL STRATEGISTS, LLC

Outcalt & Johnson's work with clients merges the financial fundamentals of a retail business - especially the Balance Sheet! - with strategic marketing: "Where are the profitable customer groups?"

These white papers from Outcalt & Johnson show some aspects of their approach to working with clients to develop  strategic retailing solutions. 

• Retail Cash Flow Crisis Management
• Managing the Financial Turnaround Process
• Accountability for Retail Owners
  
• The "Nine Stepper" for Strategic Retailing