OUTCALT & JOHNSON: RETAIL STRATEGISTS, LLC



About Outcalt & Johnson
Typical Services

Experience

Bios/Credentials

Consulting Services

Their Thinking...Currently


Experience

Pat Johnson & Dick Outcalt are a proven team of specialists for complex, demanding business issues. They focus exclusively on retail, or wherever retail is involved.

They work with:

  • Retail CEOs;
  • CFOs;
  • Boards and owners;
  • Manufacturers or wholesalers expanding into retail;
  • Retail property owners or
    developers;
  • Equity partners;
  • Lending institutions, etc.

Taking on each project only as a team, Pat and Dick focus on the dynamics of retailing, and work in many dimensions.

Innovative, State-of-the-Art Retail Strategists

  • Working with CEO's and owners all over North America, they blend and strategically merge the fundamentals of financial marketing planning.
  • They conduct Independent Retail Assessments for boards, lenders, or investors, evaluating the retail viability of existing -- or proposed -- retail operations.
  • They spearhead state-of-the-art strategic planning for companies diversifying into retail, such as wholesalers and manufacturers.
  • They do turnarounds -- or re-engineering -- of retail operations (including serving as Interim CEO of a six-state, 45 store specialty store chain).

Enthusiastic students of the trends and changes in retailing, they bring these to life through concepts such as "The New Normal", "Retail Populism" and "Virtual RegionsTM".

Energetic - and Effective - Teachers of Strategic Retailing

  • They invented the Strata:G® Business Wheel, with its powerful explanation of why -- and how -- successful businesses work.
  • Their how-to articles on retail strategies have gone around the world, appearing in over 40 retail trade publications each year.

They pioneered the job description (and performance review!) for owners, and conduct specialized "ownership training".

Recognized Experts on Retail Trends and Changes

  • Business reporters from periodicals and broadcasters call for their analysis and insights, to lend credibility to stories on whether a retail rollout will succeed, or how a competitive struggle will turn out. They have been quoted in Time Magazine, The Economist, The Wall Street Journal, as well as local and regional publications.

They were recognized by their peers as one of the "leading consulting firms in North America."

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