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Experience. Judgment. Objectivity
Pat Johnson and Dick Outcalt are a proven team of specialists for complex, demanding business issues. Known as "coaches to retailers", they focus exclusively on retail, or wherever retail is involved.
They recognize that management and ownership receive much input and many suggestions of what they should do. But, Outcalt & Johnson firmly believe that "prescription without diagnosis is malpractice."
Outcalt & Johnson's specialty is to apply their experience, judgment and objectivity to properly diagnose the situation. They help their clients to compare and contrast their options, and then choose what they will do, and why and how, to achieve their goals.
Taking on each project only as a team, Pat and Dick's work is done with decision-makers, not to them, whether they are publicly-traded or privately-owned retail operations.
(for more details, see Bios/Credentials page)
They recognize that management and ownership receive much input and many suggestions of what they should do. But, Outcalt & Johnson firmly believe that "prescription without diagnosis is malpractice."
Outcalt & Johnson's specialty is to apply their experience, judgment and objectivity to properly diagnose the situation. They help their clients to compare and contrast their options, and then choose what they will do, and why and how, to achieve their goals.
Taking on each project only as a team, Pat and Dick's work is done with decision-makers, not to them, whether they are publicly-traded or privately-owned retail operations.
(for more details, see Bios/Credentials page)
Innovative, State-of-the-Art Retail Strategists
- Working with clients from Bermuda to Beaverton, they blend and strategically merge the fundamentals of financial planning and marketing planning.
- They conduct independent Retail Assessments for boards, lenders, or investors, evaluating the retail viability of existing - or proposed - retail operations.
- They spearhead state-of-the-art strategic planning for companies diversifying into retail, such as wholesalers and manufacturers.
- They specialize in retail turnarounds (including serving as Interim CEO of a six-state, 45 store specialty chain.)
Recognized Experts on Retail Trends and Changes
Business reporters from periodicals and broadcasters call for their analysis and insights, to lend credibility to stories on whether a retail rollout will succeed, or how a competitive struggle will turn out. They have been quoted in Time Magazine, The Economist, The Wall Street Journal, as well as local and regional publications.
See their Re-Inventing Retail blog.
Or, follow them on Twitter:
See their Re-Inventing Retail blog.
Or, follow them on Twitter:
Energetic - and Effective - Teachers of Strategic Retailing
Pat Johnson and Dick Outcalt are known as "the foremost retail financial motivational speakers" (and that is not an oxymoron!) Their engaging and empowering how-to presentations about retail financial basics are informative, fun(!), and retailer-friendly. click for details: onsite presentations Or, customized webinars
In addition, in 1999, they launched The Retail Owners Institute®, a specialized online resource delivering self-help retail financial how-to information va the web around the world, 24/7, to 18,000+ retailers every month.
In 2010, prompted by MBA school professors, The ROI launched its eLearning Portal, providing structured online retail financial training for retailers, students of retailing, and those who counsel retailers.
